A GB Information advertiser is about to spend extra on the brand new channel regardless of a string of manufacturers boycotting the broadcaster.
Direct Bullion hailed GB Information as a “breath of contemporary air” and stated: “We aren’t planning to tug our adverts. If something, we’ll look to extend promoting spend.”
Paul Withers, chief govt of the Mayfair-based gold dealing agency, stated: “The response we’ve had from the channel has been robust; we might be trying to improve our advert spend, not retract.
“Lots of our clients are over 50 years previous and have had sufficient of the identical rhetoric, whether or not it is about investing, political points, Brexit or Covid.
“I hear the identical factor time and time once more. GB Information, whereas it could be upsetting some folks, it is also respiration contemporary air to others.”
The launch of the brand new information service, fronted by Andrew Neil, has been met with a backlash by political activists who’ve demanded companies boycott the channel and withdraw their advertising.
Social media marketing campaign group Cease Funding Hate revealed an inventory of firms whose adverts had been seen on GB Information in an try to rally supporters behind a push to starve the channel of promoting revenue.
Kopparberg, the Swedish cider maker, was joined by Grolsch, Ikea, the Open College and skincare model Nivea in suspending promoting ties with the community.
The insurer LV=, Pinterest, Specsavers and Octopus Vitality additionally stated they might evaluate their promoting.